The link between psychology and resistance to change Essay

The link between psychology and resistance to change - Essay Example Resistance to organizational change mainly comes from the people within the organization. This has been described as â€Å"psychological and organizational response† that comes from the attitude of people irrespective of the nature of change (Bovey & Hede, 2001). There are various reasons that have been identified which contribute to resistance to change on the part of employees. The most common factors that have been identified as contributing factors fuelling resistance are inadequate involvement of employees in the change management, ineffective process of communication and inadequate knowledge about change. The biggest manifestation of resistance to change occurs through expression of grievances, lower efficiency, aggressive attitude towards higher management and reduction of output of the organization. In order to understand the concept of resistance to change it is important to understand organizational change. Organizational change can be defined as an adaptation to the changing environment with an objective of improving the performance. There are two broad types of organizational change which can occur the first one can be defined as first order change and the second one is strategic or revolutionary change. In the former one the basic framework of the organization remains unaltered but in the second one the basic framework changes. The earliest mention of resistance was noticed in the article published by Lewin (1947cited in Gravenhorst, 2003) and the subsequent works published in the concept of group dynamics. The works of Coch and French (1948cited in Gravenhorst, 2003) had introduced the idea of resistance to organizational change but instead of properly shedding light on the concept they had rather introduced it as a motivational problem. The works of Watson (1969) had ide ntified that there are multiple stages in which the employees express their resistance to change. The first stage is characterized by

Strategic Planning For Digital Marketing Communications Research Paper

Strategic Planning For Digital Marketing Communications - Research Paper Example Based on the outcome of this analysis, the management of the organization gets a clear perspective of the possible ways in which it might utilize the opportunities and deal with the threats successfully. Although this analysis is similar to the analysis made for any other for-profit organization, there are certain key differences. Oxfam NGO also faces some of these problems. Managers in a non-governmental organization (NGO) need to consider the impact of factors such as volunteer staff, fundraising, volunteer staff and long-term goodwill. Since these organizations do not depend on profit for their survival, the above-mentioned factors play a major role in achieving success in the long run (Turkishweekly, 2013). From the analysis (see SWOT table in appendix), it has been found that in the NGO industry, organizations face several challenges in conducting marketing communication activities. Some of the noteworthy challenges are briefly discussed below. General issues Challenge Absence o f strategic planning Many organizations in the NGO sector do not run as proper business enterprises, they face the lack of strategic planning. However, this lack of planning often creates indecisiveness or barriers in the path of marketing. Oxfam faces this problem of strategic planning at the marketing level (Ngoconnect, 2009). ...NGO industry issues Challenge Lack of funds Fundraising remains one of the major concerns for non-profit organizations. 80% of Oxfam’s activities depend on the financial assistance provided by its members, associates, and private partners while the government provides 20% of assistance (Oxfam, 2013a). Finding private donors is a challenging task. Depending on the status of the economy, the financial conditions of the donors fluctuate. Poor networking Some NGOs are not very successful in establishing strong networks with clients and other NGOs.